African American beauty products are entering the online arena at a rapid pace. Even with a sluggish economy, new lines are being advertised on PPC networks, blogs, and hair forums. Blackhairplanet.com has recently introduced marketing techniques to the general black hair industry, beauty salons, braiding, and beauty product lines for African Americans. Natural hair products like shea butter lines and Jamaican black castor oil are some of the hottest trending products that have grown in 2010, according to the website.

BlackHairplanet.com takes growing product trends to form deep impacting marketing plans that reach black women for these products. Search engine optimization is one method of taking products to the masses, and BHP creates a personalized plan for each client; promoting these lines on blogs, black hair magazines, and web 2.0 properties to get a vast reach to potential buyers.

J. Rice, Blackhairplanet.com’s chief of marketer in the U.S., says the company has a system in place to track its efforts. “BHP uses a 40 point system for online conversions and a 20 point system for salons sites to live calls. We are very fortunate to have a strong and growing site to help clients reach new cliental just from advertisements onsite. Also we have added new ways to advertise on the blog and the black hair care forum,” says Rice.

For more information, visit www.blackhairplanet.com.